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Alphabet (GOOGL) Stock Price, News & Analysis

-1.57 (-0.82%)
(As of 07/8/2024 ET)
Today's Range
50-Day Range
52-Week Range
21.01 million shs
Average Volume
28.30 million shs
Market Capitalization
$2.34 trillion
P/E Ratio
Dividend Yield
Price Target

Alphabet MarketRank™ Stock Analysis

Analyst Rating
Moderate Buy
2.86 Rating Score
2.7% Upside
$194.20 Price Target
Short Interest
0.56% of Shares Sold Short
Dividend Strength
Based on Four Factors
News Sentiment
0.61mentions of Alphabet in the last 14 days
Based on 65 Articles This Week
Insider Trading
Selling Shares
$21.14 M Sold Last Quarter
Proj. Earnings Growth
From $7.60 to $8.61 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

3.43 out of 5 stars

Computer And Technology Sector

219th out of 568 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

20th out of 56 stocks

GOOGL stock logo

About Alphabet Stock (NASDAQ:GOOGL)

Alphabet Inc. is the parent company of a host of technology services that include the iconic Google search engine and all the associated apps that go with it. The company is the G in the FAANG stock acronym and a blue-chip operator of Internet infrastructure. The company was founded on September 4 1998 by Larry Page and Sergey Brin while the two were Ph.D. students at Stanford.

The original product was a tool for searching the rapidly growing Internet that revolutionized the budding Search Engine industry. Since its founding, Google has become the world’s premier and leading search engine commanding an estimated 86% of the search market in 2021. The company abruptly changed its name and operating structure in 2015 making it a parent company with Google a subsidiary. This provided some protection against anti-trust lawsuits, improved accounting, and allowed the company to expand into areas outside of search.

Alphabet provides various products and platforms globally, where it is permitted, and operates in three broad segments. The three operating segments are Google Services, Google Cloud, and Other Bets. The company is headquartered in Mountain View, California, and is located within a sprawling complex of modernized and new buildings called the Googleplex. The Googleplex is prominently located within the San Francisco Bay Area and is the company’s largest complex. Employees working in the Googleplex are afforded free transportation on the company’s shuttle bus system as well as other ground-breaking perks.

The Google Services segment is the core of the business. Google Services is built around the Google Search Engine and offers products and services to both businesses and consumers. Among the many revenue streams are search-related ad sales, Android operating system for mobile devices, Chrome web browser, assorted hardware, Gmail email accounts, Google Drive cloud-based office suite, Google Maps mapping, geolocation, and GPS tools as well as Google Photos, Google Play, and YouTube which it leverages in a variety of ways. Other revenue streams include apps and in-app sales via the Google Play store, the sale of Fitbit devices, and Google Nest smart-home products.

The Google Cloud segment is the less visible of the two major operating segments but is no less important to the infrastructure of the Internet or the company’s bottom line. The Google Cloud segment offers cloud-based infrastructure, operating platforms, and other services for business as well as a suite of cloud-based products of its own. The Google Workspace includes project management and collaboration tools such as Docs, Drive, Calendar, and Meet. Google cloud services account for roughly 9% of the global cloud market share making it the 3rd largest operator.

The Other Bets segment is Alphabet’s venture capital arm and it invests in technologies of all kinds and at all stages of development. Some of the projects under the Other Bets umbrella include Waymo and Verily. Waymo was formerly known as Google’s self-driving car project and is focused on self-driving vehicles and related technologies. Verily is focused on the healthcare sector and aims to help detect, prevent, and manage diseases.


GOOGL Stock Price History

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Company Calendar

Last Earnings
Ex-Dividend for 6/17 Dividend
Dividend Payable
Next Earnings (Estimated)
Fiscal Year End

Industry, Sector and Symbol

Computer programming, data processing, & other computer related
Current Symbol
Year Founded

Price Target and Rating

Average Stock Price Target
High Stock Price Target
Low Stock Price Target
Potential Upside/Downside
Consensus Rating
Moderate Buy
Rating Score (0-4)
Research Coverage
36 Analysts


Net Income
$73.80 billion
Pretax Margin


Sales & Book Value

Annual Sales
$307.39 billion
Cash Flow
$6.84 per share
Book Value
$22.79 per share


Outstanding Shares
Free Float
Market Cap
$2.34 trillion

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Should I Buy Alphabet Stock? GOOGL Pros and Cons Explained


Here are some ways that investors could benefit from investing in Google:

  • Google's stock price has shown consistent growth over the past year, indicating a strong performance in the market.
  • Google's dominance in the online advertising space continues to generate significant revenue for the company.
  • Google Cloud's expanding infrastructure and services portfolio positions the company well in the cloud computing market, which is a high-growth sector.
  • Google's focus on innovation and development of AI technologies enhances its competitive edge and opens up new revenue streams.
  • Alphabet Inc.'s diversified business segments provide a cushion against market fluctuations and offer long-term stability for investors.


Investors should be bearish about investing in Google for these reasons:

  • Regulatory scrutiny and antitrust concerns surrounding Google's market dominance could lead to potential legal challenges and fines.
  • Competition in the tech industry is intense, with other major players constantly innovating and challenging Google's market position.
  • Google's heavy reliance on advertising revenue makes it vulnerable to fluctuations in the global economy and changes in consumer behavior.
  • Data privacy issues and increasing concerns about user data protection could impact Google's reputation and user trust in its services.
  • Market volatility and macroeconomic factors could affect Alphabet Inc.'s financial performance and stock price, posing risks to investors.
These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, July 7, 2024. Please send any questions or comments about these Alphabet pros and cons to

GOOGL Stock Analysis - Frequently Asked Questions

How have GOOGL shares performed this year?

Alphabet's stock was trading at $139.69 at the beginning of 2024. Since then, GOOGL stock has increased by 35.3% and is now trading at $189.03.
View the best growth stocks for 2024 here

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOGL) posted its earnings results on Thursday, April, 25th. The information services provider reported $1.89 earnings per share for the quarter, topping the consensus estimate of $1.49 by $0.40. The information services provider earned $80.54 billion during the quarter, compared to analysts' expectations of $66.04 billion. Alphabet had a net margin of 25.90% and a trailing twelve-month return on equity of 29.52%.
Read the conference call transcript

When did Alphabet's stock split?

Shares of Alphabet split on the morning of Monday, July 18th 2022. The 20-1 split was announced on Tuesday, February 1st 2022. The newly issued shares were payable to shareholders after the closing bell on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

Who are Alphabet's major shareholders?

Alphabet's top institutional investors include DNB Asset Management AS (0.06%), ST Germain D J Co. Inc., Massmutual Trust Co. FSB ADV and Neville Rodie & Shaw Inc.. Insiders that own company stock include Lawrence Page, Brin Sergey, 2021 Gp LLC Gv, Sundar Pichai, Ruth Porat, Philipp Schindler, Kavitark Ram Shriram, John Kent Walker, Amie Thuener O'toole, Ann Mather, John L Hennessy, Prabhakar Raghavan, 2019 Gp LLC Gv, 2017 Gp LLC Gv and 2016 Gp LLC Gv.
View institutional ownership trends

How do I buy shares of Alphabet?

Shares of GOOGL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

This page (NASDAQ:GOOGL) was last updated on 7/9/2024 by Staff

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