Free Trial (AMZN) Stock Price, News & Analysis

-0.71 (-0.36%)
(As of 07/8/2024 ET)
Today's Range
50-Day Range
52-Week Range
34.69 million shs
Average Volume
42.76 million shs
Market Capitalization
$2.07 trillion
P/E Ratio
Dividend Yield
Price Target
$215.86 MarketRank™ Stock Analysis

Analyst Rating
3.00 Rating Score
8.3% Upside
$215.86 Price Target
Short Interest
0.82% of Shares Sold Short
Dividend Strength
Upright™ Environmental Score
News Sentiment
0.60mentions of in the last 14 days
Based on 99 Articles This Week
Insider Trading
Selling Shares
$305.58 M Sold Last Quarter
Proj. Earnings Growth
From $4.72 to $5.80 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

4.36 out of 5 stars

Retail/Wholesale Sector

45th out of 184 stocks

Catalog & Mail - Order Houses Industry

2nd out of 24 stocks

AMZN stock logo

About Stock (NASDAQ:AMZN)

Amazon, or, is the world's largest and leading portal for eCommerce. It was founded by Jeff Bezos, incorporated in 1994, and later went public in 1997. The company is headquartered in Seattle, Washington, and is a member of the influential FAANG group of stocks. When it comes to stocks, Amazon is proof that small companies can do big things; the AMZN stock price was pennies when it was first listed and now it trades well over $100 (split adjusted) per share.

The company is not a true retailer nor a pure-play manufacturer but in the business of connecting consumers and merchants together. The website was first created as a means of selling books at a discount but it has since grown to include most verticals in the retail sector. A few of the products the company does manufacture are the Kindle and Fire Tablets, Fire TVs, and smart home devices like Echo. Echo is powered by an AI personality named Alexa which can take vocal commands from its users.

Today, Amazon operates in three segments including North America, International, and Amazon Web Services. The first two segments are the core retail business while Amazon Web Services includes a host of Internet-related services for consumers and businesses alike. A little-known fact is that Amazon Web Services is as important to the function of the Internet as Google because of the infrastructure it provides and it hosts so many business websites.

Services provided by Amazon for merchants include listing, fulfillment, and advertising as well as subscriptions. Services provided by Amazon Web Services include cloud computing, storage, database maintenance, analytics, machine learning, and even artificial intelligence. In regard to the company's operations, Amazon Web Services is the smaller of the three segments but is a fast-growing and well-established part of the business that has had a positive influence on the AMZN stock price.

Among the many ancillary services provided by Amazon is Kindle Direct Publishing. This is a cloud-based service that enables writers and publishers to publish their works directly in the Kindle Store. Kindle, if you are unaware, is an Internet-connected tablet designed for reading books but also streams other forms of entertainment. Amazon also develops and publishes its own media content that is available via Kindle or the Amazon App that can be found on most smart TVs.

Amazon is also a disruptor, moving into new digital markets whenever it thinks it can make a profit. The move into streaming is only one example, another is a push into healthcare. Amazon Prime is another disruptive move and is a subscription service that entitles members exclusive access to Amazon services.

Amazon's stock price can be affected by factors including the pace of revenue growth, profitability, growth in the AWS segment, and any stock splits that may occur. The Amazon share price was impacted by splits 4 times between the IPO in 1997 and June 2022 and additional splits should be anticipated. The forecast for Amazon stock, splits aside, is for steadily increasing price action punctuated by pullbacks, corrections, and consolidations. While there is competition for Amazon, this company is entrenched and will stand the test of time because eCommerce is the way businesses thrive in today's markets.

AMZN Stock Price History

AMZN Stock News Headlines

This photo provided by the U
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Due to a shock hazard, a California company is recalling nearly 1 million power adapters sold with sound machines marketed to help infants and young children sleep
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The death of the "petrodollar" seems imminent. And the implications could not be worse for Americans. Russia, China and India have decided to abandon the petrodollar.
Amazon logo on smartphone screen shopping carts and boxes
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As investors prepare for the second half of the year, one question is whether they should take NVIDIA Corp. NASDAQ: NVDA or the field. In this case, the field refers to other stocks that make up the group known as the Magnificent 7.
Amazon logo on smartphone screen shopping carts and boxes
The Top 4 Magnificent 7 Stocks to Buy in the Year's Second Half (AMZN)
As investors rotated out of NVDA, they rotated into other Magnificent 7 stocks, which could continue their rally in the second half of 2024
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Snowflake Stock Rebounds, Flies Higher on AI Spending (AMZN)
Artificial intelligence (AI) data cloud provider Snowflake Inc. (NYSE: SNOW) has had a series of misfortunate events ranging from an earnings miss to data
Collapse of the Petrodollar
The death of the "petrodollar" seems imminent. And the implications could not be worse for Americans. Russia, China and India have decided to abandon the petrodollar.
Financial markets news icon
MarketBeat Week in Review – 6/24 - 6/28 (AMZN)
A benign reading on inflation may keep the stock market rally going as traders and investors get a break with a holiday-shortened week before earnings season
People are reflected in a window of a hotel at the Davos Promenade in Davos, Switzerland, January 1…
Amazon is reviewing whether Perplexity AI improperly scraped online content
Amazon is reviewing claims that the artificial intelligence startup Perplexity AI is scraping content — including from prominent news sites — without approval
Amazon: The Gift That Keeps On Giving
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See More Headlines
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Company Calendar

Last Earnings
Next Earnings (Estimated)
Fiscal Year End

Industry, Sector and Symbol

Catalog & mail - order houses
Internet Retail
Current Symbol
Year Founded

Price Target and Rating

Average Stock Price Target
High Stock Price Target
Low Stock Price Target
Potential Upside/Downside
Consensus Rating
Rating Score (0-4)
Research Coverage
44 Analysts


Net Income
$30.43 billion
Pretax Margin


Sales & Book Value

Annual Sales
$574.79 billion
Cash Flow
$7.53 per share
Book Value
$19.43 per share


Outstanding Shares
Free Float
Market Cap
$2.07 trillion

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Should I Buy Stock? AMZN Pros and Cons Explained


Here are some ways that investors could benefit from investing in Amazon:

  • Amazon's consistent revenue growth and market dominance in e-commerce and cloud services through Amazon Web Services (AWS) provide a stable investment opportunity.
  • Recent analyst reports have shown positive ratings and price target upgrades, indicating strong confidence in Amazon's future performance.
  • Institutional investors have been increasing their holdings in Amazon, with notable firms like FMR LLC and Clearstead Advisors LLC significantly boosting their stakes, reflecting a positive outlook on the company's potential.
  • CEO insider selling activities, while significant, can also be interpreted as a sign of confidence in the company's long-term growth prospects, as executives often sell shares for various reasons beyond negative outlooks.
  • Amazon's diversified business model, including retail, advertising, and subscription services, offers resilience and multiple revenue streams that can mitigate risks associated with market fluctuations.


Investors should be bearish about investing in Amazon for these reasons:

  • CEO insider selling activities, such as the recent sales by Douglas J. Herrington and Adam Selipsky, could raise concerns about potential internal outlook or short-term challenges within the company.
  • While Amazon's stock price has shown growth, the current valuation may already reflect high expectations, potentially limiting significant short-term gains for new investors.
  • Despite positive analyst ratings, any unexpected shifts in consumer behavior, regulatory changes, or competitive pressures could impact Amazon's future performance and stock price.
  • The high level of institutional ownership in Amazon's stock, at 72.20%, may lead to increased volatility or herd behavior in response to market developments, affecting individual investors' positions.
  • Amazon's vast operations and global reach expose the company to geopolitical risks, supply chain disruptions, and regulatory challenges in various regions, adding complexity and uncertainty to its investment outlook.
These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, July 7, 2024. Please send any questions or comments about these pros and cons to

AMZN Stock Analysis - Frequently Asked Questions

How have AMZN shares performed this year?'s stock was trading at $151.94 on January 1st, 2024. Since then, AMZN shares have increased by 31.2% and is now trading at $199.29.
View the best growth stocks for 2024 here

How were's earnings last quarter?, Inc. (NASDAQ:AMZN) issued its quarterly earnings results on Tuesday, April, 30th. The e-commerce giant reported $0.98 earnings per share for the quarter, beating the consensus estimate of $0.83 by $0.15.'s revenue was up 12.5% on a year-over-year basis.
Read the conference call transcript

When did's stock split?'s stock split on the morning of Monday, June 6th 2022. The 20-1 split was announced on Wednesday, March 9th 2022. The newly minted shares were distributed to shareholders after the market closes on Friday, June 3rd 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

What is Andrew Jassy's approval rating as's CEO?

18,663 employees have rated Chief Executive Officer Andrew Jassy on Andrew Jassy has an approval rating of 83% among the company's employees. 74.0% of employees surveyed would recommend working at to a friend.

Does have any subsidiaries? subsidiaries include these companies: GlowRoad, Veeqo, Umbra3D, Prione, MGM Studios, Perpule, Selz, and more.

Who are's major shareholders?'s top institutional investors include DNB Asset Management AS (0.05%), Massmutual Trust Co. FSB ADV, Douglas Lane & Associates LLC and Beach Investment Counsel Inc. PA. Insiders that own company stock include Jeffrey P Bezos, Jeffrey P Bezos, Amazon Com Inc, Andrew R Jassy, Douglas J Herrington, Adam Selipsky, Shelley Reynolds, Jonathan Rubinstein, David Zapolsky, Brian T Olsavsky, Daniel P Huttenlocher, David H Clark and Keith Brian Alexander.
View institutional ownership trends

How do I buy shares of

Shares of AMZN stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

What other stocks do shareholders of own?

Based on aggregate information from My MarketBeat watchlists, some other companies that investors own include NVIDIA (NVDA), Alibaba Group (BABA), Micron Technology (MU), Netflix (NFLX), Tesla (TSLA), General Electric (GE) and

This page (NASDAQ:AMZN) was last updated on 7/9/2024 by Staff

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