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Alphabet (GOOG) Stock Price, News & Analysis

$190.48
-1.48 (-0.77%)
(As of 07/8/2024 ET)
Today's Range
$189.32
$191.68
50-Day Range
$164.64
$191.96
52-Week Range
$115.83
$192.26
Volume
12.08 million shs
Average Volume
20.94 million shs
Market Capitalization
$2.35 trillion
P/E Ratio
29.21
Dividend Yield
0.42%
Price Target
$167.86

Alphabet MarketRank™ Stock Analysis

Analyst Rating
Moderate Buy
2.86 Rating Score
Upside/​Downside
11.9% Downside
$167.86 Price Target
Short Interest
Healthy
0.36% of Shares Sold Short
Dividend Strength
Weak
Based on Four Factors
Sustainability
-0.72
Upright™ Environmental Score
News Sentiment
0.63mentions of Alphabet in the last 14 days
Based on 73 Articles This Week
Insider Trading
Selling Shares
$25.35 M Sold Last Quarter
Proj. Earnings Growth
13.29%
From $7.60 to $8.61 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

3.71 out of 5 stars

Computer And Technology Sector

183rd out of 568 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

12th out of 56 stocks

GOOG stock logo

About Alphabet Stock (NASDAQ:GOOG)

Alphabet Inc. is a holding company formed in 2015 with the restructuring of Google. The move was made to allow the company more flexibility in its business pursuits and to create more transparency in the core Google business. Google, which began as a simple search engine, is now synonymous with the Internet, cloud, and services related to each. Today, Alphabet is the 3rd largest tech company globally and the G in FAANG.

Google began in 1996 as a research project into Internet search. Founders Lary Page and Sergey Brin thought there was a better way to search and rank web pages than simply counting the number of times a keyword was used. The original algorithm was called Page Rank and the system Back Rub but those monickers did not last long. The new system instead determined a page's relevance by analyzing the websites that linked back to it. The more websites with higher rankings linking back to the original site the better.

The original prototype of the Google search engine was launched in 1997. The name Google was chosen because it is a very large number and refers to a large amount of information a Google search can provide. If not for an investment Andy Bechtolsheim, co-founder of Sun Microsystems, the company may never have incorporated and become the behemoth it is today.

The company grew over the next few years, changed it headquarters to Palo Alto and then began selling ad space. It was he shift to an ad-based and supported model that provided the income and earnings to grow the company to its current size. Advertising still makes up more than 80% of the revenue. In 2000, the company became the default search engine for Yahoo! and then in 2004 Google went public.

At the time of the IPO, company founders and then-CEO Eric Schmidt agreed to work together for the next 20 years. While that did not come to pass, the trio helped get the company on its current path. In the time since the IPO, Google has not only grown to surpass 3 billion daily searches and 1 billion unique monthly active users it has also acquired other businesses to enhance that growth. The two most notable are the acquisition of Youtube (which is included in the ad-generated revenue) and Motorola. The addition of Motorola was strategic in many ways that include the acquisition of intellectual property and better positioning in patent and other disputes with other tech companies.

Alphabet now operates in 3 core segments providing Internet and Internet-based services globally. Those segments are Google Services, Google Cloud, and Other Bets. The Google Services business is the core Google business and includes search, ads, Google Home, and Youtube among others. The Google Cloud segment is a host of cloud-based services for businesses and individuals that include software suites, security, and cloud-based operations. The Other Bets segment includes a variety of applications and services that do not have a direct bearing on the core business and/or are immaterial to revenue on an individual basis.

GOOG Stock Price History

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Company Calendar

Last Earnings
4/25/2024
Ex-Dividend for 6/17 Dividend
6/10/2024
Dividend Payable
6/17/2024
Today
7/08/2024
Next Earnings (Estimated)
7/23/2024
Fiscal Year End
12/31/2024

Industry, Sector and Symbol

Industry
Computer programming, data processing, & other computer related
Sub-Industry
Advertising
Current Symbol
NASDAQ:GOOG
Employees
182,502
Year Founded
2015

Price Target and Rating

Average Stock Price Target
$167.86
High Stock Price Target
$185.00
Low Stock Price Target
$140.00
Potential Upside/Downside
-11.9%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.86
Research Coverage
7 Analysts

Profitability

Net Income
$73.80 billion
Pretax Margin
30.12%

Debt

Sales & Book Value

Annual Sales
$307.39 billion
Cash Flow
$6.84 per share
Book Value
$22.79 per share

Miscellaneous

Outstanding Shares
12,358,000,000
Free Float
10,752,696,000
Market Cap
$2.35 trillion
Optionable
Optionable
Beta
1.05

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Should I Buy Alphabet Stock? GOOG Pros and Cons Explained

Pros

Here are some ways that investors could benefit from investing in Google:

  • Google has shown rising profit margins and improved revenue growth driven by online advertising and cloud computing, indicating strong financial performance.
  • Alphabet Inc. operates through various segments like Google Services, Google Cloud, and Other Bets, providing diversified revenue streams and business opportunities.
  • Google's focus on the bottom line with strategic cuts and increased sales has positively impacted its financial health and market position.
  • Google's innovative products and services, such as Google Workspace and Google Cloud offerings, cater to enterprise customers, expanding its market reach and potential for growth.
  • Recent analysts' revisions of Google stock price targets suggest positive market sentiment and growth potential for the company.

Cons

Investors should be bearish about investing in Google for these reasons:

  • Google's dominance in online advertising and cloud computing sectors may attract regulatory scrutiny, leading to potential legal challenges and restrictions.
  • Market competition in the tech industry is intense, with rivals constantly innovating and challenging Google's market position, posing a threat to its long-term growth prospects.
  • Fluctuations in tech stock prices, including Google's, can be volatile and subject to market sentiment shifts, potentially impacting investor returns.
  • Investing in tech companies like Google involves risks related to cybersecurity threats, data privacy concerns, and technological disruptions that could affect business operations and financial performance.
  • External factors such as economic downturns, geopolitical events, or global market uncertainties can influence Google's stock performance and investor confidence.
These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, July 7, 2024. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

GOOG Stock Analysis - Frequently Asked Questions

How have GOOG shares performed this year?

Alphabet's stock was trading at $140.93 at the start of the year. Since then, GOOG stock has increased by 35.2% and is now trading at $190.48.
View the best growth stocks for 2024 here
.

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOG) issued its quarterly earnings results on Thursday, April, 25th. The information services provider reported $1.89 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.51 by $0.38. The firm's quarterly revenue was up 15.4% on a year-over-year basis.
Read the conference call transcript
.

When did Alphabet's stock split?

Alphabet shares split on the morning of Monday, July 18th 2022. The 20-1 split was announced on Tuesday, February 1st 2022. The newly minted shares were issued to shareholders after the closing bell on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

What is Sundar Pichai's approval rating as Alphabet's CEO?

4,614 employees have rated Alphabet Chief Executive Officer Sundar Pichai on Glassdoor.com. Sundar Pichai has an approval rating of 94% among the company's employees. This puts Sundar Pichai in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

Does Alphabet have any subsidiaries?

The following companies are subsidiaries of Alphabet: Alphabet Capital US LLC, Google, and XXVI Holdings Inc..

Who are Alphabet's major shareholders?

Top institutional investors of Alphabet include Douglas Lane & Associates LLC (0.01%), DNB Asset Management AS (0.01%), Confluence Investment Management LLC and Massmutual Trust Co. FSB ADV. Insiders that own company stock include Lawrence Page, Brin Sergey, 2021 Gp LLC Gv, Sundar Pichai, Ruth Porat, Philipp Schindler, Kavitark Ram Shriram, John Kent Walker, John Kent Walker, Amie Thuener O'toole, Frances Arnold, Ann Mather, John L Hennessy, Prabhakar Raghavan, Capitalg 2014 Lp, 2019 Gp LLC Gv, 2017 Gp LLC Gv, 2016 Gp LLC Gv and Sergey Brin.
View institutional ownership trends
.

How do I buy shares of Alphabet?

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

What other stocks do shareholders of Alphabet own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Alphabet investors own include Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Alibaba Group (BABA), Walt Disney (DIS), Visa (V) and Intel (INTC).

This page (NASDAQ:GOOG) was last updated on 7/9/2024 by MarketBeat.com Staff

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